Cardboard Mansion

A high-end clothing brand built from scratch to raise money for people experiencing homelessness.

to samples: Concept
brand identity: Full
with a cause: Fashion

Concept

to samples

Full

brand identity

Fashion

with a cause

The Challenge

Create a premium clothing collection that could compete on design while turning every purchase into support for people experiencing homelessness, without exploiting the subject it was built to help.

My Role

Creative Director, 2015. I created the entire brand from scratch: concept, name and positioning, logos, graphics, brand system and marketing concepts.

The Approach

Concept research

Explore how premium fashion and a social purpose could come together without compromising design or the dignity of people experiencing homelessness.

Brand story

Build the Cardboard Mansion name and positioning around a clothing brand that turns purchases into support for people experiencing homelessness.

Identity and logo system

Create the logos and visual language that give the brand a distinct, consistent presence across clothing and communications.

Collection graphics

Develop original graphics that carry the brand’s story into a cohesive premium clothing collection.

Samples and marketing concepts

Bring the designs into collection samples and develop campaign concepts to take the brand from idea to a production-ready launch direction.

The Work

Logos, graphics, collection samples and marketing creative for Cardboard Mansion.

The Result

I took Cardboard Mansion from a blank page to a fully branded, sampled collection, with a complete identity system and go-to-market concepts ready for production.

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