Loosid

Community App Redesign

A redesigned community that doubled time in app.

~2x

Time in app

490K+

Installs

68%

Retention

The Challenge

The app had an engaged core but a confusing experience that made it hard for new members to find their people.

Led product creative — brand, UX direction, content design and launch campaign.

Audience, category and performance data mined for real insight.

A sharp platform idea and a system of repeatable territories.

AI-native pipelines to produce at the speed of testing.

Structured creative experiments against clear KPIs.

Winners rolled out across channels, markets and formats.

Time in app nearly doubled, installs passed 490K and retention reached 68%.

Next project