Loosid

Loosid Paid Ads Creative Direction

Video, streaming and static creative that drove installs and revenue across three products.

Video Creatives

AI-generated-style video ads using Nano Banana and Kling AI

Sober Shop revenue in year one: $50K/mo
Sober Shop ROAS: 4.2x
App installs: 490K+

$50K/mo

Sober Shop revenue in year one

4.2x

Sober Shop ROAS

490K+

App installs

The Challenge

Loosid runs three products with different goals. The Sober Shop needed to build ecommerce revenue from launch, the dating app needed installs and signups, and the community app needed installs and engagement. Paid creative had to perform for each without fragmenting the brand.

My Role

Senior Creative Director. I led creative direction for all paid media across social and streaming channels, directed an in-house team of 7, and partnered with our paid media agency on testing and scaling.

The Approach

Audience research

Audience, category and performance data mined for real insight.

Product-specific concepts

A sharp platform idea and a system of repeatable territories.

AI-assisted production

AI-native pipelines to produce at the speed of testing.

Hook and format testing

Structured creative experiments against clear KPIs.

Scale the winners

Winners rolled out across channels, markets and formats.

The Work

Creatives entirely done using AI — Scripting: ChatGPT | Imaging: Nano Banana | Video: Kling AI and Runway

Share the gift of Sobriety — Holiday gifting campaign — sharing sobriety as a gift

A Valentine's Day You'll Actually Remember — Valentine's Day campaign for sober dating

New Year. New You. New Connections. — New Year campaign — fresh starts and new connections

Fall in Love With Your Sober Soulmate — Seasonal dating ad — meeting your sober soulmate

Get the Gift of Sober Love — Holiday dating campaign — the gift of sober love

Sober relationships started on Loosid — Social proof ad — 150,000+ sober relationships started

Sara Kim's Loosid dating testimonial — Member testimonial — real reviews from the community

Why Loosid Dating Works — Feature ad — why sober dating on Loosid works

Proud. Sober. Summer-ready. — Summer lifestyle campaign — proud and sober

Profile preview — what a Loosid dating profile looks like

The Result

In its first year, the Sober Shop reached $50K a month in revenue at a 4.2x ROAS, with a 2.7% conversion rate and 27% customer retention. On the app side, paid creative held a 3.5x average ROAS at a $2.98 CPA and helped grow installs past 490K.

Next project

MLFB — Major League Football

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