REWRK

REWRK Design System

A name, logo and identity system for apparel made from reworked plastic bottles — across clothing, packaging and business assets like cards, envelopes and letterhead.

through identity: Naming
Core brand facets: 5
value icon system: Bottle-count

Naming

through identity

Core brand facets

Bottle-count

value icon system

The Challenge

A startup apparel brand turning plastic bottles into clothing needed a name and identity that captured what it does: reworking plastic into something better. The brand had to feel forward-thinking and committed — a change agent willing to take on the rigors of the process for the betterment of the environment.

My Role

Creative Director. I led naming, logo development and the full identity system, from positioning and values through the main logo, icon system and brand applications.

The Approach

Positioning and values

Define a clear, modern brand rooted in purpose: turning discarded plastic bottles into clothing with a conscience.

Naming

Express the transformation of plastic into apparel through REWRK — a name built around reworking materials into something better.

Logo development

Develop the main wordmark with flag and stacked variations for a consistent identity across formats.

Icon and value system

Create a bottle-count icon system that communicates how many plastic bottles were repurposed into each garment.

Brand applications

Carry the identity across apparel, hang tags, packaging and business assets, including cards, envelopes and letterhead.

The Work

Naming, logo study and identity system for REWRK — clothing with a conscience, built with purpose. Every garment carries a value icon showing how many bottles were reworked to make it.

The Result

A complete identity: the REWRK name, a main logo with flag and stack icons, a bottle-count value icon, and a versatile system applied across apparel, hang tags, packaging and stationery — crisp, stylish and built with purpose.

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